Social spot
Under Armour · ColdGear
A locker, a snowy field and the line "Cold Can't Stop You".
Under Armour, via STN Digital
Under Armour wanted to show how its ColdGear collection keeps athletes warm. STN Digital brought CrispFX in to make the spot.
The brief
A short vertical Reel that makes you feel the cold before the logo lands.
The approach
A locker swings open on the gear, then the scene cuts to a snowy football field. A football drops into the snow, and blowing snow reveals "Cold Can't Stop You". Sound design carries it, from the locker door to the wind.
What was delivered
- One 9:16 Reel, 15 to 20 seconds
Animation by Greg Stewart, CrispFX, for Under Armour via STN Digital.