Explainer series
Topgolf · Game explainers
A set of game explainers that teach guests how to play, right in the bay.
Topgolf, via STN Digital
Topgolf runs a range of games in its venues, and guests need to learn the rules fast, often with a club already in their hand. STN Digital brought CrispFX in to work on the game explainers.
The brief
The explainers play in venue while people choose a game, and they run on social too. Each one has to make sense in seconds, at whatever length it's cut to.
The approach
The series covers Topgolf, Quick 9, Toppressure, Pebble Beach and St Andrews. Live venue footage carries the energy, and clean motion graphics carry the rules: where to aim, how points work, which level to pick.
I cut every game down to exactly 30 seconds, then again to 15-second visual ads ending on the game logo, in vertical and widescreen. Same game, same steps, just less time to say it.
What was delivered
- Game explainers for five Topgolf games
- 30-second and 15-second versions of each
- 9:16 and 16:9 for venue screens and social
The full set of game explainers, plus fan clips given an effects twist.
Animation and edit by Greg Stewart, CrispFX, for Topgolf via STN Digital.