Social graphics
TBS · The Misery Index
Miserable little scenarios, animated as Instagram polls.
TBS, via STN Digital
The Misery Index ranks how bad life's worst moments are. For season 2, STN Digital brought CrispFX in to animate paid Instagram Story polls.
The brief
Get people voting on how miserable a scenario is, in under 15 seconds.
The approach
Simple icon-style illustrations act out each scenario, like a rollercoaster stuck at the top, with the poll question built right into the animation.
What was delivered
- Two animated Instagram Story polls, 9:16, under 15 seconds each
Animation by Greg Stewart, CrispFX, for TBS via STN Digital.