Social motion
STN Digital · Social content
Motion for STN's own channels, from Gen Z slang to award wins.
STN Digital
As well as client work, STN Digital brought CrispFX in to make content for its own social channels and newsletter.
The brief
Promote STN's blogs, playbooks and wins in a way that shows off the agency.
The approach
Gen Z terms pop on screen and get defined line by line. A generational marketing reel moves from Gen Z to Boomers with 3D icons and stats. Award graphics were ready to go for the Digiday WorkLife Awards. The quarterly insights email got an animated header "serving the insights" on a platter.
What was delivered
- Social videos and reels, 1:1 and 9:16
- Award motion graphics
- Animated email headers
More clips from this project.
Animation by Greg Stewart, CrispFX, for STN Digital.