Motion graphics
Amazon · Sports on Prime
Cinemagraphs, spinning wheels and jersey swaps for NFL fans.
Amazon (Sports on Prime), via STN Digital
Sports on Prime is Amazon's social home for NFL talk. STN Digital brought CrispFX in to make posts that gave fans something to react to.
The brief
Quick, shareable motion pieces around the big talking points of the season.
The approach
A split-screen cinemagraph put a sunny LA beach against a snowy Lambeau Field for the Rams v Packers divisional game. Spinning wheels asked where JJ Watt would sign and who would win Rookie of the Year. A jersey swap put Trevor Lawrence and Travis Etienne into Jaguars colours. For the holiday game, a pixel-art Kyler Murray game turned an Instagram Story into the tune-in. All in Prime Blue.
What was delivered
- Cinemagraphs and animated wallpapers
- Spinning wheel engagement videos
- Jersey swap video edit
- Interactive-style Instagram Story chapters
More clips from this project.
Animation by Greg Stewart, CrispFX, for Amazon Sports on Prime via STN Digital. Some designs by the STN team and its freelancers.