Sizzle and TV spot
Indiana Pacers · Season ticket sizzle
A social sizzle that worked so well it became a TV ad.
Indiana Pacers, via STN Digital
The Indiana Pacers needed fans to renew their season tickets for 2022. STN Digital brought CrispFX in to make a sizzle with enough energy to get people signing up.
The brief
It had to open strong, put the stars front and centre, and land on one clear message: renew for '22.
The approach
It opens on a Tyrese Haliburton quote, runs through six key players with big type and fast cuts, and lands on "Secure now for '22" with the Pacers mark.
I built it tight from the start, so every beat earns its place. That's what made the jump to television straightforward.
What was delivered
- Season ticket sizzle, about 30 seconds, in 16:9, 4:5 and 9:16
- A 30-second TV commercial version with licensed music and a new end card
How it landed
It was made for social, and the Pacers liked it enough to put it on TV. A web video becoming a broadcast spot is about the best feedback a sizzle can get.
The 30-second TV commercial cut of the season ticket sizzle.
Animation and edit by Greg Stewart, CrispFX, for the Indiana Pacers via STN Digital.