Product explainer
Orix · OneView booking app
A friendly walkthrough of a fleet booking dashboard.
Orix, via Viral Motion
Orix launched OneView, a platform for booking and managing fleet vehicles. Viral Motion brought CrispFX in to animate the explainer.
The brief
Show customers how the platform works, screen by screen, without it feeling like a software manual.
The approach
Flat illustrated characters and leafy scenes set the tone, then the real app screens sit inside a laptop with simple arrows and highlights pointing to exactly the right button. Calm colours, no clutter, one step at a time.
What was delivered
- Animated product explainer, 16:9
- Illustrated scenes plus animated UI walkthroughs
Animation by Greg Stewart, CrispFX, for Orix via Viral Motion.