Social edit
Tubi · Weston McKennie at Juventus
Weston McKennie's story as the first American to play for Juventus, cut for every feed.
Tubi, via STN Digital
For its Destination World Cup series, Tubi told the story of Weston McKennie, the first American to play for Juventus. STN Digital brought CrispFX in to cut and animate it.
The approach
Built from interview voiceover, b-roll and photos, including McKennie alongside Ronaldo. Dynamic captions carry the story, so it works with the sound off.
What was delivered
- An organic 30-second 9:16 cut with dynamic captions
- 18 paid cut-downs: 30, 15 and 10 seconds in 9:16, 1:1 and 16:9, with end cards
Edit and animation by Greg Stewart, CrispFX, for Tubi via STN Digital.