La Casa del Formaggio · Social animation

La Casa del Formaggio wanted its mozzarella string sticks to stand out on social. Showpony brought CrispFX in to animate it in 2025.

The brief

A short vertical piece that gives the product personality and sends people to the supermarket.

The approach

The pack does the talking. Stretchy mozzarella forms a smile and a speech bubble: "If you like mozzarella, you're gonna love me." Then it floats in for the call to action, "Pick me up at your local supermarket today."

What was delivered

• Social animation, 9:16
• Project files for the team