Explainer
HomeStart Finance · Loan explainers
Line icons and plain words that make home loans feel doable.
HomeStart Finance, via Showpony
HomeStart Finance helps South Australians into their own homes. Showpony brought CrispFX in to animate a run of social explainers for their loans.
The brief
Explain deposits, repayments and loan options to first-home buyers in a few seconds each, in vertical formats for social.
The approach
One simple system: HomeStart blue, white line icons that draw themselves on (a hand, a moving truck, a crane building houses) and short lines of type that land one idea at a time. Stats like "940 full time jobs" get their own moment.
What was delivered
- Animated loan explainers for social, vertical
- Alternate versions for different products and placements
More clips from this project.
Animation by Greg Stewart, CrispFX, for HomeStart Finance via Showpony.