Promo
The CW · CW Sports 'Big 3' weekend
One promo for NASCAR, college football and LIV Golf.
The CW, via STN Digital
The CW had a huge weekend of sport and wanted one promo to carry all of it. STN Digital brought CrispFX in to make it.
The brief
NASCAR Xfinity, a run of college football games and the LIV Golf Team Championship, all in 30 seconds.
The approach
Orange wipes move from sport to sport, with a tune-in graphic over the live footage for each one. You catch the match-up and the time without losing the energy of the play. It ends on the CW Sports logo.
What was delivered
- Hype promo, about 30 seconds
- 1:1 and 9:16 versions
Animation by Greg Stewart, CrispFX, for The CW via STN Digital.