Explainer series
CT:IQ · InFORMed training series
A five-part series that helps researchers write consent forms people can actually understand.
CT:IQ, with Bellberry
CT:IQ and Bellberry created InFORMed, a template for clearer participant information and consent forms in clinical trials. They brought CrispFX in to make a video series that explains why it exists and how to use it.
The brief
Consent forms are often long and written in unfamiliar, complicated language that makes it hard for people to decide whether to join a trial. The series had to make that problem obvious, then show the fix, without becoming another wall of text.
The approach
A clean, flat look in the InFORMed purple and orange, with the form itself as the main character: it shrinks, tears, and gets rewritten as the story moves from the problem to the template. Short on-screen lines carry the key ideas, so each video works with or without sound.
What was delivered
- InFORMed training video series, five videos
- Design and animation in the InFORMed brand
- Delivered in 2025
All five videos in the InFORMed series.
Design and animation by Greg Stewart, CrispFX, for CT:IQ and Bellberry.