Promo animation
Carman's · Confetti Whack
A party of type and confetti for a play-to-win promotion.
Carman's, via Showpony
Confetti Whack was a play-to-win promotion from Carman's. Showpony's Melbourne team brought CrispFX in to animate it.
The brief
Make the promo feel like a celebration, and get people tapping.
The approach
Every letter of the logo is its own little character, popping in on a chalkboard texture before confetti bursts across the screen. It's loud, colourful and over in seconds, which is exactly what a vertical promo needs.
What was delivered
- Animated promo pieces, vertical for social
- Logo animation and confetti transitions
Animation by Greg Stewart, CrispFX, for Carman's via Showpony.