Consumer explainer
Consumer and Business Services SA · Buying a used car
Short ads that help people avoid hidden costs when they buy a used car.
Consumer and Business Services SA, via Frankie Films
Buying a used car is full of hidden risks. Frankie Films brought CrispFX in to storyboard and animate a set of short ads that help people check the right things before they hand over the money.
The brief
The client had made videos on this before and wanted something that felt fresh. Each ad needed one clear message, built around a simple checklist people can remember at the car yard.
The approach
A bright, flat world with a yellow hero car and a shield icon for each step: test drive, mechanical inspection, defects disclosed, warranty. Each step gets its own beat, so it sticks. Partway through, the client asked for more variety in cars and backgrounds across the set, so I built extra variations without losing the system.
What was delivered
- Storyboards
- Animated Buying a Used Car ads, including an Avoid hidden damage spot
- A 15-second cut
- Project and design files
Storyboards, illustration and animation by Greg Stewart, CrispFX, for Consumer and Business Services SA via Frankie Films.