Character explainer
Preventive Health SA · 5 Ways to Wellbeing
Five wellbeing habits, one friendly cast, zero lecturing.
Preventive Health SA
Preventive Health SA wanted South Australians to remember five simple habits for looking after their mental wellbeing. Red Fox Films brought CrispFX in to design and animate the video.
The brief
Lists of tips don't stick. People do. The video had to make five habits feel like everyday life, not a lecture: connect, be active, keep learning, take notice, and give.
The approach
I storyboarded the whole piece, then designed a small, diverse cast and showed each habit as a real moment: a chat at the door, a game of chess, a quiet minute at the beach, picking up a guitar.
Warm colours and soft shapes keep it human and nothing like a clinical health message. It closes by handing the question back to the viewer: how can you bring the five ways to your life?
It went from storyboard through to final approval by Preventive Health SA's Chief Executive.
What was delivered
- Storyboards
- Character animation and motion graphics video
- A matching set of five icons, supplied as Illustrator files
Storyboards, illustration, animation and icons by Greg Stewart, CrispFX, for Preventive Health SA via Red Fox Films.