This project involved crafting an explainer video for Amazon Alexa that resonated with a global audience. We collaborated with STN Digital to develop engaging visuals and adapt the animation for 14 different languages, ensuring clarity and cultural relevance across all versions.
Content Type:
Explainer Video
Client:
Amazon | STN Digital
Challenges
Approached by STN Digital to create an explainer video showcasing the seamless integration of Amazon Alexa into everyday life. The video needed to resonate with a broad audience, demonstrating how Alexa simplifies tasks for families, couples, and individuals alike. Key challenges included:
Clarity and Simplicity: Conveying Alexa's functionality and benefits in a clear, concise, and easily understandable way.
Diverse Representation: Showcasing a wide range of use cases and voice prompts that reflect the diversity of Alexa's user base.
Global Reach: Adapting the video for 14 different language options, ensuring the messaging and visuals resonated across various cultures.
Approach
We collaborated closely with STN Digital to develop a creative approach that addressed these challenges while adhering to Amazon's branding guidelines and a tight deadline. Our process included:
Concept Development: Working with STN Digital to refine the core message and identify key scenarios to showcase Alexa's capabilities.
Storyboard and Design: Creating detailed storyboards and designing visually engaging scenes that effectively communicated the ease and convenience of using Alexa.
2D Animation: Bringing the storyboards to life with vibrant 2D animation, ensuring smooth transitions and clear visual storytelling.
Localization: Adapting the animation and voice-over for 14 different languages, paying close attention to cultural nuances and ensuring clarity across all versions.
