In collaboration with Relationships Australia SA, we developed "Winning?", an animated short film designed to educate and raise awareness about gambling addiction among young adults. To visually represent the internal conflict of addiction, we employed a metaphorical "devil and angel" concept, showcasing the struggle between temptation and logical consciousness. This approach allowed us to create a relatable and impactful piece that serves as a valuable tool for both individuals struggling with gambling and the professionals who support them.
Content Type:
Short Animation
Client:
Relationships Australia
Challenges
Relationships Australia SA commissioned us to create a short animation that conveyed the emotional and mental toll of gambling addiction on young adults. The animation needed to:
Visualize Internal Conflict: Depict the internal struggle between the desire to gamble and the awareness of its negative consequences.
Promote Relatability: Connect with a diverse audience of young adults who may be experiencing gambling addiction or are at risk.
Support Educational Efforts: Serve as a visual aid for educators and counsellors to facilitate discussions about gambling addiction.
Approach
To achieve these goals, we employed a metaphorical approach, drawing inspiration from the classic "devil and angel" imagery to represent the internal conflict. Our process involved:
Character Design: We created three distinct versions of the main character: one representing the individual, one embodying the temptation to gamble ("devil"), and one symbolizing logical consciousness ("angel"). Subtle differences in their design and animation emphasized their contrasting roles.
Visual Storytelling: We carefully crafted a narrative that visually depicted the protagonist's struggle, culminating in the triumph of logical consciousness over the urge to gamble.
Voice-Over Integration: We collaborated with professional voice-over actors to provide a compelling narration that complemented the animation's emotional tone and enhanced its message.
